A story of two Australian companies with over a 50-year-long relationship founded upon mutual respect for innovation and artistry. For over 80 years, Bloch has been at the forefront of innovation in dance footwear and apparel. The partnership began with the inception of The Australian Ballet in 1962 and has continued for half a century, recently culminating in Bloch becoming Official Pointe Shoe Partner.

Range of work
• Assisted photography & videography
• Digital assets for BLOCH website
• Photo retouching hero & product shots
• Banners, flyers & EDM
• Lookbooks, range books & catalogues
• In-store POS & storefronts
• Advertisements for dance publications
• Content creation for all social channels
• Maintained consistency of Brand guideline

Photography Liz Ham